AI advertising platform that runs your Google and Meta ads
An AI advertising platform is software that plans, launches and adjusts paid campaigns on its own, using live results from your ad accounts. The MarketingRobot Ads Robot does this in Google Ads and Meta Ads, inside budget limits you control.
What the Ads Robot does inside your ad accounts
Most small advertisers do not lose money on one big mistake. They lose it slowly: a search term that eats $15 a day without a single lead, a Meta creative that stopped working three weeks ago, a retargeting campaign starved of budget while a weak prospecting set keeps spending. The Ads Robot reads your accounts every day and works through exactly this kind of leak.
It works directly in your own Google Ads and Meta Ads accounts. Campaigns, ad groups and creatives it builds belong to you, and your ad spend is billed by Google and Meta to your card as before. MarketingRobot charges a flat subscription, never a percentage of what you spend on ads, so the robot has no reason to push your budget up.
- Builds campaigns from your offer, landing pages and goal: search campaigns with tight ad groups, Performance Max where it fits, Meta prospecting and retargeting sets.
- Writes ad variations in your brand voice, with headlines and descriptions sized for each format, and rotates in new versions when click rates fall.
- Adds negative keywords after reading the search terms report, so money stops going to queries that never convert.
- Shifts budget from campaigns with a high cost per lead or low return on ad spend toward the ones that are working.
- Pauses losers such as ads, ad sets and keywords that spent past your threshold with no conversions.
- Explains every change in the activity feed with the numbers behind it and a one-click revert.
Inside the Ads Robot
Cost per lead for every ad group, what the robot changed and why. Losers are paused, the money moves to what works.
| Ad group | Cost per lead | Robot did |
|---|---|---|
| Brand search | $18 | Budget +$120 |
| Competitor terms | $41 | Kept |
| Broad, generic | $137 | Paused |
| Display remarketing | $96 | Paused |
Connections the robot needs and why
The robot can only optimize toward results it can see. Clicks alone are a poor signal, so it pulls conversions and, where possible, revenue. Each connection is scoped to what the robot needs for that channel, and you can disconnect any of them at any time from the Connections screen.
If you run lead generation, connecting HubSpot, Pipedrive or Salesforce lets the robot judge campaigns by qualified leads and closed deals instead of form fills. Stores on Shopify pass order values, so budget moves follow return on ad spend. The AI marketing analytics module ties these numbers together in the weekly report.
| Connection | What the robot reads | What it may change |
|---|---|---|
| Google Ads | Campaigns, search terms, conversions, spend | Campaigns, ad groups, ads, negatives, budgets, status |
| Meta Ads | Campaigns, ad sets, creatives, results, spend | Ad sets, creatives, budgets, status |
| Google Analytics (GA4) | Sessions, conversions, landing page behavior | Nothing, read only |
| HubSpot, Pipedrive or Salesforce | Lead stage, deal value, source | Nothing, read only |
| Shopify | Orders and order value by source | Nothing, read only |
Budget split this month
- Google Search 42%
- Meta prospecting 22%
- Retargeting 14%
- Email and SEO 12%
- Reserve 10%
Activity log
- 09:42 Ads Robot Paused 2 losing ad groups in Google Ads, saved $214 this week Done
- 09:40 Ads Robot Moved $340 from Meta prospecting to Search Done
- 08:15 Content Robot Published landing page /pricing-calculator Done
- 07:58 Email Robot Queued newsletter for 2,140 subscribers Needs approval
What runs alone on Autopilot and what waits for approval
On Copilot every change below lands in your Approvals inbox first. On Autopilot the robot carries out routine changes that stay inside your guardrails and still asks about anything bigger. The full comparison of modes is on the marketing copilot vs autopilot page.
| Action | Copilot | Autopilot (inside guardrails) |
|---|---|---|
| Add negative keywords from the search terms report | Asks first | Does alone |
| Pause an ad or keyword past your no-conversion threshold | Asks first | Does alone |
| Rotate in a new ad variation | Asks first | Does alone |
| Shift budget between campaigns up to your daily percent limit | Asks first | Does alone |
| Shift budget above your daily percent limit | Asks first | Asks first |
| Launch a new campaign | Asks first | Asks first unless the channel is on your allowed list |
| Raise total daily spend above your cap | Never | Never |
| Use a blocked brand word in ad copy | Never | Never |
Worked example for a home services company spending $100 a day
Say a home services company spends $3,000 a month, about $100 a day, split across four campaigns: Google brand search at $13 a day, Google generic search at $47, Meta prospecting at $30 and Meta retargeting at $10. The owner runs Growth on Autopilot with a 20 percent daily budget shift limit and a rule that any keyword with $40 spent and no lead gets paused.
After 14 days the robot finds that generic search spent $658 and produced 11 leads, about $60 per lead against a $45 target. The search terms report shows 38 queries such as job seekers and do-it-yourself searches that took $190 of that spend and brought zero leads. It adds them as negatives. At the same lead count, generic search would have cost about $43 per lead.
On Meta, two of six prospecting creatives have a click rate under 0.6 percent, so the robot pauses them. Retargeting brings leads at $28 each, half the cost of prospecting, so it moves $6 a day from prospecting to retargeting. That is exactly 20 percent of the prospecting budget, the edge of the guardrail, and total daily spend stays at $100. Each change appears in the activity feed with the numbers above and can be reverted.
Guardrails that keep ad spend under control
You set the limits once on the Guardrails screen and the robot checks them before every action. A maximum daily spend caps the total across channels. A maximum budget shift per day, in percent, stops large swings. An allowed channel list keeps the robot out of networks you do not want. Blocked brand words keep certain phrases, competitor names or claims out of ad copy.
A kill switch sits on every screen. One click pauses the robot, and a second action reverts its last change in the ad account. On Pro and Scale, Full Robot mode adds a hard monthly cap and stop rules, for example stop all prospecting if cost per lead stays 50 percent above target for three days.
Ads Robot limits on each plan
The Ads Robot is included on every plan, starting with Starter. Robot tasks are counted as usage in each billing period, so a deleted task does not come back. Exact prices for monthly and yearly billing are on the pricing page.
| Plan | Autonomy for ads | Robot tasks a month | Channels |
|---|---|---|---|
| Starter | Copilot only | 60 | 3 |
| Growth | Copilot or Autopilot, daily budget optimization | 250 | 6 |
| Pro | Adds Full Robot with monthly cap and stop rules | 900 | Unlimited per brand, 3 brands |
| Scale | Adds custom guardrails per brand | 2,500 | Unlimited per brand, 10 brands |
Frequently asked questions
Does MarketingRobot take a percentage of my ad spend?
No. You pay a flat subscription and Google and Meta bill your ad spend directly to you, so the price does not grow when your budget grows.
What ad budget does the Ads Robot need?
It works from about $500 a month in ad spend. Below that, there are too few conversions for budget moves to be meaningful, and the robot says so in its plan.
Can I keep my existing campaigns?
Yes. The robot reads and improves campaigns that already exist in your accounts and only builds new ones when the plan calls for it, with your approval unless the channel is on your allowed list.
What happens to my campaigns if I cancel?
The robot stops working and everything it built stays in your Google Ads and Meta Ads accounts. Your data can be exported before you leave.
How is this different from a Meta-only optimization tool?
The Ads Robot is one module of a single robot that also runs SEO, content, email and reporting, so budget decisions can consider the whole funnel instead of one ad network.
Let the Ads Robot take the first pass
Enter what you sell and your monthly budget to get a channel split and the first five ad tasks.